The people of Norwich were treated to a thrilling climax of their official Christmas lights switch on – with a giant singing illumination of the town’s most famous export, Alan Partridge.
To mark the upcoming release of the Norwich star’s hit movie Alan Partridge: Alpha Papa on movie and TV streaming service blinkbox on 2 December, the city’s most famous face was brought to life in the form of an enormous light sculpture, marking a spectacular climax to the city’s switch-on.
The giant illuminated Alan Partridge beamed into life, singing along to Cuddly Toy by Roachford – the 80’s anthem the star mimes along to in a memorable scene from Alan Partridge: Alpha Papa.
In a dramatic finale, powerful lasers that could be seen from space shot from Alan’s eyes projecting 80ft giant ‘dancing Alans’ across the town centre and into the skies above.
blinkbox worked with Norwich City Council to create the jaw dropping display which used over ten thousand lights and ten thousand watts of music power. The structure also utilised 500 meters of light rope, pyrotechnic explosions, and ‘used enough electricity to run a trouser press for over 25 years.’
Ben Ayers from blinkbox said: “To celebrate the release of Alan Partridge: Alpha Papa on blinkbox, we wanted to make a Christmas statement that would match Alan’s enormous ego. We tracked down every light we could find to arrange this spectacular show in his honour. Alan is looking forward to the hefty royalties sure to be generated by views of the movie on blinkbox.”
More information about the switch on can be found here.
Alan Partridge: Alpha Papa will be available on blinkbox from 2 December priced £10.99 to buy and £3.49 to rent.