Heineken and leading Edinburgh Festival Fringe venue The Gilded Balloon have announced a new three-year partnership that will install Foster’s as the title sponsor of the prestigious amateur comedy competition, So You Think You’re Funny?
The sponsorship underlines Foster’s long term commitment to discovering and developing up and coming comedy talent.
So You Think You’re Funny? is the leading amateur comedy competition in the UK and has seen the likes of Peter Kay, Lee Mack, Sarah Millican, Johnny Vegas, Dylan Moran and Jack Whitehall as winners and finalists in previous years. The 2012 competition will start on 21st May 2012 with the first regional heat in London and the final being held at The Gilded Balloon during the Edinburgh Festival in August.
“Foster’s and So You Think You’re Funny? is a great fit and we are very excited about the new partnership. We share the same values of developing the best up and coming talent in the comedy industry and we believe our latest comedy collaboration will provide the perfect foundations for a wider talent support network in the future.” – Niall McKee, Brand Manager, Foster’s
“We are particularly excited in this our 25th year of the competition and believe that Foster’s and Gilded Balloon together can discover and nurture the comedy greats of tomorrow!” – Karen Koren, director of The Gilded Balloon
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